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The RSS is a family of web feed formats specified in XML and used for Web syndication; various names are RSS feed, webfeed, RSS stream or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator. RSS feeds provide opportunities for automated contextual advertising, web content or summaries of web content featuring links to the full versions of the content and other metadata. RSS is used by news websites, weblogs and Podcasting and more. The term is an acronym for Really Simple Syndication. |
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In November 2002, The New York Times began offering its readers the ability to subscribe to RSS news feeds relating to various topics. In January 2003, Winer called the New York Times' adoption of RSS the "tipping point" in making the RSS format a de facto standard. Since mid-2000, use of RSS has spread to many major news organizations including Reuters, CNN, PR Newswire, Business Wire, the Daily Telegraph and the BBC. These providers allow other websites to incorporate their syndicated headline feeds under various usage agreements. RSS is now used for many purposes including marketing, bug reports, and any other activity involving periodic updates or publications.
Though the mainstream media has yet to realize the full potential of RSS, the news media is utilizing RSS and bypassing traditional news sources. Many corporations are turning to RSS for delivery of their news, replacing email and fax distribution. Consumers and journalists are now able to have news, advertising, topic articles and more constantly fed to them.
If you are interested in advertising through RSS or would like more information, please fill out the form below. |
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