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Some six million Americans have downloaded Podcasts - Internet "radio" broadcasts - from the Web, according to a new survey by the Pew Internet & American Life Project.
The number engaged in this new Internet pastime is sizable, given the relative infancy of the technology. The term "Podcasting" emerged in 2004, as people began to use their iPods to download and listen to what essentially are audio files of blogs.
Podcasting is clearly a growing online phenomenon, riding the coattails of blogging's popularity. It is part of the larger notion of the Internet being a democratizing medium. Anyone who has the basic tools and a basic grasp of technology can do it. |
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The first Podcasts were music-oriented, with MTV leading the way. Individuals quickly followed suit, putting their own music selections online. Other Podcasts have sprung up around various topics and specific industries.
Studies show that men and women are equally inclined to use their iPods or MP3 players to listen to Podcasts. Not surprisingly, differences emerge among age groups; nearly half of the owners of iPods/MP3 players between the ages of 18 and 28 report that they download Podcasts, compared to about 20 percent of owners who are over age 29.
Now Podcasts, like other digital media, can contain advertising messages directed at a much more targeted social demographic. NetTraction™ has been developing methods and partnerships with the goal of connecting Podcasters and Podcast listeners/viewers with advertisers. As part of our service, we offer a program that precisely matches audience demographics and interests with complementary advertising. We are also in the process of performing valuable third party reporting of Podcast circulation and advertising success.
If you are interested in advertising through Podcasts or would like more information, please fill out the form below. |
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