|
|
|
Most people have seen Ads by Google on many websites or have heard about the Google AdSense advertising option. Maybe you are even running Google AdSense campaigns on your site. The affiliate channel is best known for banners on sites selling products and services, and Google has dominated this channel; however, there are a few disadvantages for you. Your objective is to build a network of channels to advertise in, a safe foundation that protects you from easy replacement by competitors. Google does not offer this security as it is entirely bid based; the relationship is solely with Google, leaving you at the mercy of your competition. Additionally, these ads can dilute the sales process or even list your site's own competitors, compromising the visitor's experience and leading to lost traffic. |
|
 |
NetTraction™ contacts other websites selling products and services that will complement your site without competing with it. We offer campaigns designed to benefit both you and your partners. NetTraction™ will design programs that do not compromise the visitor's experience, offering terms that are better than Google's for you and your partners by utilizing our metrics approach and our unique cost-plus-performance payment terms, giving you all the advantages of a purely pre-paid campaign and a purely performance campaign. It's truly a win-win! NetTraction™ founded the cost-plus-performance hybrid and has been using it for over five years. In 2005, eMarketer quoted that $1.6 Billion - 13% of all online ad spending - was spent on hybrids, and Google has made millions on AdSense. Our unique approach offers the best of both worlds both to you and your partners. |
|
|
|
|
