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In 2005, eMarketer quoted that '250 Million - 2% of all online ad spending - was spent in this channel'...However, how many emails do you receive? How many do you read? Your answer is the result of un-targeted campaigns and the classic mistake of not respecting the reader. You only read a fraction of the emails - those that interest you, those that you intentionally subscribe to, those that offer real content information, and those that are presented in a non-offensive form that is easy to read. Firms like TravelZoo have learned the lesson of reader respect. They have learned that there are newsletters and digital publications that can be positive and even valuable to read. Partners in this channel can be extremely effective without tainting your firm's reputation; in fact, if done correctly, email marketing can add to your firm's positive reputation. |
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NetTraction™ has an understanding of the issues surrounding email marketing. Our agents are trained to seek out partnerships specifically for your target audience and take into consideration the reader's perception of your firm. NetTraction™ seeks out major publications along with social and niche email distributors. Our approach is one of understanding both what SPAM is and what could be seen as SPAM; an email sent and not read is worthless and could harm to your reputation... How do you feel when you get SPAM? Conversely, emails featuring worthwhile content and offers relevant to you are accepted and even appreciated. Email/newsletters can be extremely viral in nature and as such are extremely effective. |
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